B\COACH SYSTEMS, LLC MAP$ ISIS

“ The biggest challenge for a leader is in translating perceived market needs into tangible, consistent action.”

Assumptions:      

1.        Generate a continuous supply of qualified leads-Attractive

2.        Generate an increasingly satisfactory conversion rate--Increasing returns

3.        Lead to Asynchronous promotion of itself—self-perpetuating

4.        Create learning opportunities to enhance the product or service--Interactivity

5.        Create continuous opportunities to learn from customers/non customers--innovation

6.        Create opportunities for the emergence of more efficient marketing--multidimensional

7.        Aggregate & Catalog efficiently and continuously--leverage

8.        Must become easier and easier to operate as it grows in scope--Diffusability

9.        Must operate in large part—asynchronously, using OPE [Other People’s Effort]

10.     Must save time for everyone involved—Efficiency

11.     Generate increasing levels of its own value per input over time--transferability

Vision: 

            We see a marketing system that operates almost without effort.  Leads are catalogued and followed up on within 24 hours of receipt and nothing falls through the cracks.  People experience a system that provides them customized information and allows them to pre-qualify themselves automatically with little administrative effort.  Money invested in the program returns more than 15% when calculated monthly.  The MAP$ system is one of the best investments we make in B\Coach.

              We feel that the MAP$ System is an integral part of what we do and model and looking at it we can see that are actions are consistent with our espoused theories of action in every way.  Our system is agile and self-correcting.  We continuously seek information from new sources and periodically test our sources, markets, assumptions and beliefs about the marketspace.  People continuously remark about our efficiency, our attention to detail our service levels and our ability to provide them with clear concise answers to their questions in whatever medium we choose.

               We have a modern website that is kept current and updated with the latest affordable ebusiness tools.  We continuously search for more effective ways of telling our story to customers, the public and our affiliates.  We don’t rest on our success, we are continuously moved to experiment, grow and develop our system to serve an expanding global marketspace.

Our customers are happy to refer our professional system to others and our word of mouth advertising is efficient and effective in creating additional opportunities for enrolling, converting and satisfying new clients.

Values:     Internal:       Efficiency

External:       Conversion

Finance:        ROI

Innovation:    Publicity

Principles:           

• Do what you say
• Over-deliver--Under-promise
• Treat people how they wish to be treated
• Be compassionate
• Be fair
• Be respectful
• Keep EVERYTHING Confidential, unless someone breaks the law
• Be aware of what you do and say and how it affects others
• Exhibit the highest levels of professionalism at all times
• Be authentic but take your authenticity as object
• Admit mistakes
• Pursue Right Action

Purpose: To efficiently attract and convert ideal clients profitably through a system that continues to reinforce mutual success, positive publicity and self-perpetuating growth and innovation.

Strategic Direction:

Internal:  Regular conversion through efficient systems

External: Fill 4 customer pipelines: Information, Products & Services, Affiliates, Public

Financial: 15% ROCE

Innovation: Increasing spiral of publicity

Key Success Factors:         1.             CAPS Report Weekly

2.                    Numbers in Customer Pipelines--weekly.

3.                    $ returned directly attributed to MAP$/$ invested monthly

4.                    # of new contacts generated by publicity weekly

Goals

Removed

Standards

Removed