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B\Coach Systems,
LLC ISIS for Publicity
Assumptions/beliefs:
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Seeking publicity is the right thing to do
§
Efficient publicity is better than ineffective
marketing
§
Publicity can build a business
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We have to be ready for what publicity brings
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We need excellent back office systems in order
to manage a publicity campaign
Vision:
Now
Create a publicity campaign that
attracts attention to B\Coach and the supporting products and
services such as the books written, white papers authored and
articles available as efficiently as possible.
Near
The B\Coach Brand carries weight in the
coaching industry as a premium provider of services, products
and graduates. If you want to know something or succeed in
business contact a B\Coach Branded service. Our wisdom,
experience and work is known throughout the coaching industry
as high quality, professional and results-oriented.
Far
The B\Coach Brand is a global leader in
coaching related products and services. B\Coach attracts,
develops and inspires coaches to profitable practices while
leveraging human passion, diversity and potential in service
of all living things. Publicity is generated from the
consistent activities of our publicity department globally.
All customer pipelines are self-generating and moving at a
steady pace to create additional publicity in coaching,
leadership and management development and sustainability.
Values/Aspirations:
Integrity
We only represent what we can deliver
nothing more. We check our delivery systems ahead of time to
make certain we can service requests, leads and inquiries.
Value
We look at the before and after value of
all of our publicity to be sure we are allocating resources
where the highest value is to be gained first and then
diffusing the publicity over time to lesser value areas.
Professionalism
Everything we do leads people to believe
that we are the most professional, highly integrated and
efficient operation in coach training.
Principles:
- Do what you say
- Over-deliver--Under-promise
- Treat people how they wish to be
treated
- Be compassionate
- Be fair
- Be respectful
- Keep EVERYTHING Confidential, unless
someone breaks the law
- Be aware of what you do and say and
how it affects others
- Exhibit the highest levels of
professionalism at all times
- Be authentic but take your
authenticity as object
- Admit mistakes
- Pursue Right Action
Purpose:
Inspire publicity about our products,
services and accomplishments towards attracting the attention
of ideal clients, participants and business to continuously
fill our customer pipelines--efficiently.
Strategic Direction:
- Create industry attention around the
quality of our system
- Achieve a high rate of return on
capital invested in publicity
Key Success Factors:
1. # of leads generated per week
for BCDS
2.
# of inquiries for presentations, speeches and papers
4.
# of new innovative publicity programs per month
Goals:
1. Fill one class per quarter
from publicity activities
2.
Provide one new publicity program per week for duration
of the contract
3.
Generate 5 leads a month from publicity for interviews
4.
Directly connect publicity program to profitability
from day one.
Standards:
Removed
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